We at WAT offer a wide range of consulting services for travel, fashion, entertainment, and lifestyle companies, individuals, and events. If you are launching a new company or if you are at a crossroads in your well-established business and in need of a refresh on your branding, messaging, or sales, Karen Loftus has played an integral role with global companies with branding, rebranding, celebrity branding, key media placements, messaging, sales and events.

She has worked with several domestic and international companies, individuals, and events, helping them launch, relaunch and establish themselves in new markets around the world. 

Between her time as an international comedian and playwright and before her time as a travel and lifestyle writer and travel advisor, Loftus was a trendspotter/consultant for a major fashion house for years. She traveled throughout Europe tracking fashion trends. Her many insights were used as the company she worked for did private labels for the top fashion houses and the finest and most prominent department stores worldwide. 

Additionally, as a serial entrepreneur, Karen Loftus has lived at the crossroad of commerce and creativity. In her many years in the media, she has also been privy to up close and personal looks at many highly successful individuals, businesses, and audiences worldwide. She has great insight, is quick on her feet, and is incredibly creative.

She has also helped companies define their messaging to appeal to demographics and markets.  The world is changing, as are the consumer's expectations of companies. So, if you need to tweak your company's message to stay inclusive and in line with contemporary times, she can also help you.

Karen Loftus has traveled extensively to 75+ countries and all seven continents, so her insight into travel and lifestyle companies is very valuable.  

Feel free to contact us with any inquiries. We would love to discuss this further or hop on a call to discuss your needs and how we can help or consult in any way. 

WAT's Adventuress in Chief Karen Loftus has spent several years onstage as a solo performer, an award-winning playwright, and ten+ years as an international comedian. When she took a break from performing and fell into travel and lifestyle writing, she put on the page what she once put onstage.

Having since written 1,000's of articles for well over 100 media outlets worldwide, WAT's Karen Loftus continues to be media savvy both on the stage as a sought-after speaker and on the page as a writer and works in many mediums.

If you suddenly find yourself on camera, on your social media, or for media engagements on TV, radio, or podcasts selling yourself or your business and feel in need of a media tweak, we can work with you on that. Be it the big or small screen, for speaking engagements, in-house or on the road, for business presentations, Zooms, or boardrooms. Whatever the case, it all boils down to telling a great story, and if an excellent performance accompanies it, all the better.  

Karen pulls on her theatrical background as a performer, award-winning playwright, Tennessee Williams Fellow, and international comedian, going beyond branding and strategy to dive deeper into character coaching and story development. The transformation for you and your brand can be massive and immediate with quantifiable results. 

If you want punching up, personal messaging, relatability, relevance, or more entertaining or meaningful messaging and outstanding performance to drive it all home, we would love to talk to you, as that is our wheelhouse. We love a great show, a real, raw, and relatable one, and so do your customers and audience. So, let's make sure you've got one.   

Public Speaking